Semrush is acquired by Adobe in a $1.9 billion AI search deal. Both boards have approved the deal, and it is anticipated to close in the first half of 2026, pending shareholder votes and regulatory approvals. Adobe hopes to increase brand awareness and solidify its leadership in AI-driven search with this action.
Why This Matters
Marketers use Semrush, a top platform for SEO and generative engine optimization (GEO), to control audience reach and search visibility. Working with international brands like Amazon, JPMorgan Chase, and TikTok, the company recently reported a 33% year-over-year growth in its enterprise segment.
Marketers will have a comprehensive understanding of how their brands perform across digital channels by combining Semrush’s expertise with Adobe’s suite, which includes AEM, Adobe Analytics, and Brand Concierge.
AI Search & Brand Visibility
Adobe noted that consumer behavior is quickly changing in favor of AI-assisted search engines like Google Gemini and ChatGPT. In October 2025, traffic to U.S. retail websites from generative AI sources increased 1,200% year over year, according to Adobe Analytics.
“Brand visibility is being reshaped by generative AI, and companies that fail to adapt risk losing relevance and revenue,” stated Anil Chakravarthy, President of Adobe Digital Experience. According to Bill Wagner, CEO of Semrush, the merger will give marketers a better understanding of consumer interaction on new AI platforms.
vibes verdict
Adobe is now at the forefront of AI-powered marketing solutions thanks to this acquisition, which combines cutting-edge SEO technology with creative tools. The agreement heralds a new era of discoverability for companies using generative AI platforms, large language models, and search engines.
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